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When (not) to indulge in ‘puffery’: the role of consumer expectations and brand goodwill in determining advertised and actual product quality
Praveen K. Kopalle, João L. AssunçãoVolume:
21
Year:
2000
Language:
english
Pages:
19
DOI:
10.1002/mde.985
File:
PDF, 188 KB
english, 2000