Segmentation of a panel of consumers using clustering of...

Segmentation of a panel of consumers using clustering of variables around latent directions of preference

E Vigneau, E.M Qannari, P.H Punter, S Knoops
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Volume:
12
Year:
2001
Language:
english
DOI:
10.1016/s0950-3293(01)00025-8
File:
PDF, 186 KB
english, 2001
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