Implementing a relationship marketing program: a case study...

Journal of Services Marketing 1997 / 08 Vol. 11; Iss. 4

Implementing a relationship marketing program: a case study and managerial implications

Voss, Glenn B., Giraud Voss, Zannie
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Volume:
11
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049710171731
Date:
August, 1997
File:
PDF, 89 KB
english, 1997
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