Volume 11; Issue 4

Journal of Services Marketing

Volume 11; Issue 4

1

Implementing a relationship marketing program: a case study and managerial implications

Voss, Glenn B., Giraud Voss, Zannie

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 89 KB

english, 1997

2

Service provider training programs at odds with customer requirements in five‐star hotels

McColl‐Kennedy, Janet R., White, Tina

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 219 KB

english, 1997

3

The antecedents of consumer expectations of services: an empirical study across four industries

Clow, Kenneth E., Kurtz, David L., Ozment, John, Soo Ong, Beng

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 194 KB

english, 1997

4

Establishing ethical boundaries for service providers: a narrative approach

Bush, Victoria, Harris, Sharon, Bush, Alan

Journal:

Journal of Services Marketing

Year:

1997

Language:

english

File:

PDF, 135 KB

english, 1997