Key changes and challenges for brands in an uncertain...

Journal of Product & Brand Management 2011 / 09 Vol. 20; Iss. 6

Key changes and challenges for brands in an uncertain environment

Iglesias, Oriol, Iglesias, Oriol, Singh, Jatinder J., Casabayó, Mònica
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Volume:
20
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421111166577
Date:
September, 2011
File:
PDF, 80 KB
english, 2011
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