Journal of Product & Brand Management

Description:

---

The Journal of Product & Brand Management featuring Pricing Strategy & Practice offers you a direct route to worldwide research at the cutting edge of product and brand management and pricing. This internationally respected journal examines critical issues, which need to be taken into consideration when determining brand and pricing strategies and policies. Offering expert analysis and practical recommendations to aid decision making and stimulate further research activity, it provides an invaluable source of knowledge for academics and corporate practitioners. Every article published in the Journal of Product & Brand Management has been subject to a double blind review process to ensure its relevance and quality.