Brand‐country of origin (COO) knowledge and COO image:...

Journal of Product & Brand Management 2004 / 05 Vol. 13; Iss. 3

Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market

Paswan, Audhesh K., Sharma, Dheeraj
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
13
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420410538041
Date:
May, 2004
File:
PDF, 294 KB
english, 2004
Conversion to is in progress
Conversion to is failed