Black and White Children: Perceptions of TV Commercials

Black and White Children: Perceptions of TV Commercials

Thomas R. Donohue, Timothy P. Meyer and Lucy L. Henke
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Volume:
42
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250083
Date:
October, 1978
File:
PDF, 1.14 MB
english, 1978
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