Volume 42; Issue 4

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Journal of Marketing
Volume 42; Issue 4

Journal of Marketing

Volume 42; Issue 4

1

Marketing and Public Relations

Philip Kotler and William Mindak

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.34 MB

english, 1978

2

Black and White Children: Perceptions of TV Commercials

Thomas R. Donohue, Timothy P. Meyer and Lucy L. Henke

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.14 MB

english, 1978

3

Observation of Parent-Child Interaction in Supermarket Decision-Making

Charles K. Atkin

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 855 KB

english, 1978

4

Satisfaction/Dissatisfaction in the Purchase Decision Process

Westbrook, Robert A., Newman, Joseph W., Taylor, James R.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.18 MB

english, 1978

5

Fraudulent Behavior by Consumers

Wilkes, Robert E.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.39 MB

english, 1978

6

Environmentally Concerned Consumers-Racial Variations

Patrick E. Murphy, Norman Kangun and William B. Locander

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1007 KB

1978

7

Environmentally Concerned Consumers-Racial Variations

Patrick E. Murphy, Norman Kangun and William B. Locander

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1007 KB

english, 1978

8

Volume Information

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 516 KB

english, 1978

9

B for Marketing Research Departments

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 777 KB

english, 1978

10

Review of Marketing-1978by Gerald Zaltman; Thomas Bonoma

Review by: Vijay Mahajan

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 268 KB

english, 1978

11

Product Management on Trial

Richard T. Hise and J. Patrick Kelly

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 987 KB

english, 1978

12

Creative Selling Todayby Stan Kossen

Review by: Richard C. Leventhal

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 298 KB

english, 1978

13

The Public Use of Private Interestby Charles L. Schultze

Review by: E. T. Grether

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 526 KB

english, 1978

14

Modern Retailing: Theory and Practiceby Joseph Barry Mason; Morris Lehman Mayer

Review by: Benjamin J. Katz and Elizabeth L. Mariotz

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 302 KB

english, 1978

15

Marketing Channels: Systems and Strategiesby J. Taylor Sims; J. Robert Foster; Arch Woodside

Review by: Richard D. Nordstrom

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 268 KB

english, 1978

16

Front Matter

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.41 MB

english, 1978

17

Back Matter

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.16 MB

english, 1978

18

Identifying Trade Areas for Consumer Goods in Foreign Markets

Richard P. Carr, Jr.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 749 KB

english, 1978

19

Marketing Abstracts

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.90 MB

english, 1978

20

Consumer Views of Redress Needs

Betty J. Diener and Stephen A. Greyser

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.17 MB

english, 1978

21

Modern Marketing: Principles and Practiceby Edward J. Fox; Edward W. Wheatley

Review by: Robin Peterson

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 464 KB

english, 1978

22

Systems Selling Strategiesby Mack Hanan; James Cribbin; Jack Donis

Review by: Thomas J. Cosse

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 302 KB

english, 1978

23

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 2.07 MB

english, 1978

24

The Energy Market for High-Technology Companies

Harry M. St. John

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.56 MB

english, 1978

25

Basic Marketing: A Managerial Approachby E. Jerome McCarthy

Review by: Frank Meissner

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 363 KB

english, 1978

26

A Response Rate Experiment Using Mail Questionnaires

David P. Labrecque

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 425 KB

english, 1978

27

Sellingby James F. Robeson; H. Lee Matthews; Carl G. Stevens

Review by: Ronald D. Balsley

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 362 KB

english, 1978

28

Publications Received

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 459 KB

english, 1978

29

Cases in Marketing Managementby Kenneth L. Bernhardt; Thomas C. Kinnear

Review by: Jon F. Bibb

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 359 KB

english, 1978

30

Transportation: The Domestic Systemby Robert C. Lieb;Transportation in America: User, Carriers, Governmentby Donald V. Harper

Review by: James R. Stock

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 362 KB

english, 1978

31

Principles of Marketing Channel Managementby Bruce Mallen

Review by: Gilbert D. Harrel

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 359 KB

english, 1978

32

Marketing and Public Relations

Kotler, Philip, Mindak, William

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1018 KB

english, 1978

33

Fraudulent Behavior by Consumers

Wilkes, Robert E.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.02 MB

1978

34

Satisfaction/Dissatisfaction in the Purchase Decision Process

Westbrook, Robert A., Newman, Joseph W., Taylor, James R.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 966 KB

english, 1978

35

Observation of Parent-Child Interaction in Supermarket Decision-Making

Atkin, Charles K.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 768 KB

english, 1978

36

Marketing Abstracts

Gross, Walter, Mertes, John E.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.38 MB

english, 1978

37

Consumer Views of Redress Needs

Diener, Betty J., Greyser, Stephen A.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 960 KB

english, 1978

38

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.45 MB

english, 1978

39

The Energy Market for High-Technology Companies

John, Harry M. St.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.14 MB

english, 1978

40

The Energy Market for High-Technology Companies

John, Harry M. St.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.14 MB

1978

41

Book Review: Modern Retailing: Theory and Practice

Katz, Benjamin J., Mariotz, Elizabeth L.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 330 KB

english, 1978

42

Book Review: Modern Retailing: Theory and Practice

Katz, Benjamin J., Mariotz, Elizabeth L.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 330 KB

1978

43

Book Review: Systems Selling Strategies

Cosse, Thomas J.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 330 KB

1978

44

B for Marketing research Departments

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 691 KB

1978

45

Product Management on Trial

Hise, Richard T., Kelly, J. Patrick

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 771 KB

1978

46

Black and White Children: Perceptions of TV Commercials

Donohue, Thomas R., Meyer, Timothy P., Henke, Lucy L.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 957 KB

1978

47

A Response Rate Experiment Using Mail Questionnaires

Labrecque, David P.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 466 KB

1978

48

Book Review: Marketing Channels: Systems and Strategies

Nordstrom, Richard D.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 356 KB

1978

49

Book Review: Principles of Marketing Channel Management

Harrel, Gilbert D.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 367 KB

1978

50

Book Review: Basic Marketing: A Managerial Approach

Meissner, Frank

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 370 KB

1978

51

Book Review: Cases in Marketing Management

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 367 KB

1978

52

Book Review: Selling

Balsley, Ronald D.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 286 KB

1978

53

Book Review

Stock, James R.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 286 KB

1978

54

Book Review: Review of Marketing-1978

Peterson, Robert A., Kerin, Roger, Mahajan, Vijay

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 356 KB

1978

55

Book Review: Creative Selling Today

Leventhal, Richard C.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 370 KB

english, 1978

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