Multi‐channel shopping: understanding what drives channel...

Journal of Consumer Marketing 2002 / 02 Vol. 19; Iss. 1

Multi‐channel shopping: understanding what drives channel choice

Schoenbachler, Denise D., Gordon, Geoffrey L.
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Volume:
19
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760210414943
Date:
February, 2002
File:
PDF, 318 KB
english, 2002
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