Journal of Consumer Marketing
| Publisher: | Emerald Group Publishing Limited |
| ISSN: | 0736-3761 |
Description:
The Journal of Consumer Marketing, presents leading-edge research papers which provide insight into how people behave as consumers worldwide and examines the theoretical and managerial implications of such behaviour. Combined with case analyses, conceptual arguments, industry reviews and executive summaries of each article, make this an invaluable resource. Also regularly featured is a concise review of the latest international research on franchising - an area which represents an enormous segment of our global economy. Every article published in the Journal of Consumer Marketing has been subject to a double blind review process to ensure its relevance and quality.
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