Strategic marketing and business performance: A study in...

Industrial Marketing Management 2010 Vol. 39; Iss. 8

Strategic marketing and business performance: A study in three European ‘engineering countries’

Matti Jaakkola, Kristian Möller, Petri Parvinen, Heiner Evanschitzky, Hans Mühlbacher
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Volume:
39
Year:
2010
Language:
english
DOI:
10.1016/j.indmarman.2010.06.005
File:
PDF, 459 KB
english, 2010
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