When 3+3 does not equal 5+1—New insights into the...

Industrial Marketing Management 2012 / 8 Vol. 41; Iss. 6

When 3+3 does not equal 5+1—New insights into the measurement of industrial customer satisfaction

Austen, Viola, Herbst, Uta, Bertels, Victoria
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Volume:
41
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2011.12.002
Date:
August, 2012
File:
PDF, 390 KB
english, 2012
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