The role of the brand as a person in business to business...

Industrial Marketing Management 2012 / 8 Vol. 41; Iss. 6

The role of the brand as a person in business to business brands

Veloutsou, Cleopatra, Taylor, Colin S.
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Volume:
41
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2012.02.004
Date:
August, 2012
File:
PDF, 249 KB
english, 2012
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