A holistic approach to market assessment for a...

Industrial Marketing Management 2012 / 10 Vol. 41; Iss. 7

A holistic approach to market assessment for a manufacturing company in an emerging economy

Natarajarathinam, Malini, Nepal, Bimal
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Volume:
41
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2012.05.003
Date:
October, 2012
File:
PDF, 604 KB
english, 2012
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