How mutuality reinforces partnership development: Japanese...

How mutuality reinforces partnership development: Japanese and Korean marketing perspectives

Lee, Yang-Im, Trim, Peter R.J.
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Volume:
41
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2012.06.004
Date:
July, 2012
File:
PDF, 370 KB
english, 2012
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