Enabling relationship structures and relationship...

Industrial Marketing Management 2012 / 11 Vol. 41; Iss. 8

Enabling relationship structures and relationship performance improvement: The moderating role of relational capital

Kohtamäki, Marko, Vesalainen, Jukka, Henneberg, Stephan, Naudé, Peter, Ventresca, Marc J.
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Volume:
41
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2012.08.001
Date:
November, 2012
File:
PDF, 412 KB
english, 2012
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