Customer attractiveness, supplier satisfaction and preferred customer status: Introduction, definitions and an overarching framework
Schiele, Holger, Calvi, Richard, Gibbert, MichaelVolume:
41
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2012.10.002
Date:
November, 2012
File:
PDF, 277 KB
english, 2012