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Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer
Grau, Stacy Landreth, Folse, Judith Anne GarretsonVolume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367360402
Date:
December, 2007
File:
PDF, 2.27 MB
english, 2007