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Investigating the Simultaneous Presentation of Advertising and Television Programming
Chowdhury, Rafi M.M.I., Finn, Adam, Olsen, G. DouglasVolume:
36
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367360306
Date:
October, 2007
File:
PDF, 1.76 MB
english, 2007