A Ten-Year Retrospective of Advertising Research...

Journal of Advertising 2008 / 09 Vol. 37; Iss. 3

A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006

Ford, John B., Merchant, Altaf
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Volume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367370306
Date:
September, 2008
File:
PDF, 152 KB
english, 2008
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