I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context
Thota, Sweta Chaturvedi, Biswas, AbhijitVolume:
38
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367380108
Date:
April, 2009
File:
PDF, 306 KB
english, 2009