I Want to Buy the Advertised Product Only!: An Examination...

I Want to Buy the Advertised Product Only!: An Examination of the Effects of Additional Product Offers on Consumer Irritation in a Cross-Promotion Context

Thota, Sweta Chaturvedi, Biswas, Abhijit
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
38
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367380108
Date:
April, 2009
File:
PDF, 306 KB
english, 2009
Conversion to is in progress
Conversion to is failed