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An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms
Lee, Kun Chang, Lee, Habin, Lee, Namho, Lim, JaehoonVolume:
42
Language:
english
Pages:
12
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2013.03.007
Date:
May, 2013
File:
PDF, 3.43 MB
english, 2013