External and internal trigger cues of impulse buying online

Direct Marketing An International Journal 2009 / 03 Vol. 3; Iss. 1

External and internal trigger cues of impulse buying online

Dawson, Sandy, Kim, Minjeong
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Volume:
3
Language:
english
Journal:
Direct Marketing: An International Journal
DOI:
10.1108/17505930910945714
Date:
March, 2009
File:
PDF, 100 KB
english, 2009
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