Internal branding: an enabler of employees'...

Journal of Service Management 2009 / 04 Vol. 20; Iss. 2

Internal branding: an enabler of employees' brand‐supporting behaviours

Baron, Steve, Punjaisri, Khanyapuss, Evanschitzky, Heiner, Wilson, Alan
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Volume:
20
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/09564230910952780
Date:
April, 2009
File:
PDF, 121 KB
english, 2009
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