![](/img/cover-not-exists.png)
Exposing organizational buyers to consumer magazine advertisements
William.O. Bearden, Jesse E. Teel, Robert H. Williams, Richard M. DurandVolume:
7
Year:
1978
Language:
english
Pages:
8
DOI:
10.1016/0019-8501(78)90015-9
File:
PDF, 627 KB
english, 1978