Transactional marketing: An understanding of the industrial...

Industrial Marketing Management 1978 Vol. 7; Iss. 1

Transactional marketing: An understanding of the industrial marketing process

Raymond LaGarce, Arthur E. Prell
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Volume:
7
Year:
1978
Language:
english
Pages:
6
DOI:
10.1016/0019-8501(78)90034-2
File:
PDF, 599 KB
english, 1978
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