The role of change agents in new product adoption: A case...

Industrial Marketing Management 1988 Vol. 17; Iss. 2

The role of change agents in new product adoption: A case study

B.J. Harrer, R.O. Weijo, M.P. Hattrup
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Volume:
17
Year:
1988
Language:
english
Pages:
8
DOI:
10.1016/0019-8501(88)90011-9
File:
PDF, 767 KB
english, 1988
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