New product processes at leading industrial firms

Industrial Marketing Management 1991 Vol. 20; Iss. 2

New product processes at leading industrial firms

Robert G. Cooper, Elko J. Kleinschmidt
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Volume:
20
Year:
1991
Language:
english
Pages:
11
DOI:
10.1016/0019-8501(91)90032-b
File:
PDF, 681 KB
english, 1991
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