Measuring trade show effectiveness: An effective exercise?

Industrial Marketing Management 1994 Vol. 23; Iss. 2

Measuring trade show effectiveness: An effective exercise?

Paul Herbig, Brad O'Hara, Fred Palumbo
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Volume:
23
Year:
1994
Language:
english
Pages:
6
DOI:
10.1016/0019-8501(94)90018-3
File:
PDF, 686 KB
english, 1994
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