Linking experience, product life cycle, and learning...

Industrial Marketing Management 1994 Vol. 23; Iss. 3

Linking experience, product life cycle, and learning curves: Calculating the perceived value price range

G.Dean Kortge, Patrick A. Okonkwo, James R. Burley, Jeffrey D. Kortge
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Volume:
23
Year:
1994
Language:
english
Pages:
8
DOI:
10.1016/0019-8501(94)90036-1
File:
PDF, 771 KB
english, 1994
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