Encouraging “friendly” complaint behavior in industrial...

Industrial Marketing Management 1996 Vol. 25; Iss. 4

Encouraging “friendly” complaint behavior in industrial markets: Preventing a loss of customers and reputation

Scott W. Hansen, John E. Swan, Thomas L. Powers
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Volume:
25
Year:
1996
Language:
english
Pages:
11
DOI:
10.1016/0019-8501(95)00078-x
File:
PDF, 893 KB
english, 1996
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