A “Position Paradox” in Sponsored Search Auctions

Marketing Science 2011 / 07 Vol. 30; Iss. 4

A “Position Paradox” in Sponsored Search Auctions

Jerath, Kinshuk, Ma, Liye, Park, Young-Hoon, Srinivasan, Kannan
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Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0645
Date:
July, 2011
File:
PDF, 228 KB
english, 2011
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