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Volume 30; Issue 4
Main
Marketing Science
Volume 30; Issue 4
Marketing Science
Volume 30; Issue 4
1
A “Position Paradox” in Sponsored Search Auctions
Jerath, Kinshuk
,
Ma, Liye
,
Park, Young-Hoon
,
Srinivasan, Kannan
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 228 KB
Your tags:
english, 2011
2
Practice Prize Paper —Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
Wiesel, Thorsten
,
Pauwels, Koen
,
Arts, Joep
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 285 KB
Your tags:
english, 2011
3
Practice Prize Paper —Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Danaher, Peter J.
,
Roberts, John H.
,
Roberts, Ken
,
Simpson, Alan
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 407 KB
Your tags:
english, 2011
4
A Dynamic Model of the Effect of Online Communications on Firm Sales
Sonnier, Garrett P.
,
McAlister, Leigh
,
Rutz, Oliver J.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 360 KB
Your tags:
english, 2011
5
Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
Fischer, Marc
,
Albers, Sönke
,
Wagner, Nils
,
Frie, Monika
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 349 KB
Your tags:
english, 2011
6
Practice Prize Paper —Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
Kumar, V.
,
Shah, Denish
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 250 KB
Your tags:
english, 2011
7
The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
Steenkamp, Jan-Benedict E. M.
,
Fang, Eric (Er)
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 364 KB
Your tags:
english, 2011
8
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
Rutz, Oliver J.
,
Trusov, Michael
,
Bucklin, Randolph E.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 2.18 MB
Your tags:
english, 2011
9
Uninformative Advertising as an Invitation to Search
Mayzlin, Dina
,
Shin, Jiwoong
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 365 KB
Your tags:
english, 2011
10
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Otter, Thomas
,
Gilbride, Timothy J.
,
Allenby, Greg M.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 309 KB
Your tags:
english, 2011
11
No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models
Qian, Yi
,
Xie, Hui
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 350 KB
Your tags:
english, 2011
12
Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
Jiang, Yuanchun
,
Shang, Jennifer
,
Kemerer, Chris F.
,
Liu, Yezheng
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 361 KB
Your tags:
english, 2011
13
2009–2010 ISMS-MSI Practice Prize Competition —Special Section Introduction
Winer, Russell S.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 140 KB
Your tags:
english, 2011
14
Focus on Authors
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 150 KB
Your tags:
english, 2011
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