The Impact of Tariff Structure on Customer Retention,...

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services

Iyengar, Raghuram, Jedidi, Kamel, Essegaier, Skander, Danaher, Peter J.
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Volume:
30
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1110.0655
Date:
September, 2011
File:
PDF, 283 KB
english, 2011
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