Volume 30; Issue 5

Marketing Science

Volume 30; Issue 5
2

Modeling Customer Lifetimes with Multiple Causes of Churn

Braun, Michael, Schweidel, David A.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 1.06 MB
english, 2011
3

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising

Chan, Tat Y., Wu, Chunhua, Xie, Ying
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 354 KB
english, 2011
4

Social Learning and Dynamic Pricing of Durable Goods

Jing, Bing
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 381 KB
english, 2011
5

Competing for Low-End Markets

Amaldoss, Wilfred, Shin, Woochoel
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 320 KB
english, 2011
8

Firm Strategies in the “Mid Tail” of Platform-Based Retailing

Jiang, Baojun, Jerath, Kinshuk, Srinivasan, Kannan
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 453 KB
english, 2011
9

Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data

Rutz, Oliver J., Trusov, Michael
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 260 KB
english, 2011
10

Active Machine Learning for Consideration Heuristics

Dzyabura, Daria, Hauser, John R.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 741 KB
english, 2011
12

Focus on Authors

Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 138 KB
english, 2011