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Volume 30; Issue 5
Main
Marketing Science
Volume 30; Issue 5
Marketing Science
Volume 30; Issue 5
1
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Iyengar, Raghuram
,
Jedidi, Kamel
,
Essegaier, Skander
,
Danaher, Peter J.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 283 KB
Your tags:
english, 2011
2
Modeling Customer Lifetimes with Multiple Causes of Churn
Braun, Michael
,
Schweidel, David A.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 1.06 MB
Your tags:
english, 2011
3
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
Chan, Tat Y.
,
Wu, Chunhua
,
Xie, Ying
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 354 KB
Your tags:
english, 2011
4
Social Learning and Dynamic Pricing of Durable Goods
Jing, Bing
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 381 KB
Your tags:
english, 2011
5
Competing for Low-End Markets
Amaldoss, Wilfred
,
Shin, Woochoel
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 320 KB
Your tags:
english, 2011
6
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Lauga, Dominique Olié
,
Ofek, Elie
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 434 KB
Your tags:
english, 2011
7
Assessing the Effect of Marketing Investments in a Business Marketing Context
Kumar, V.
,
Sriram, S.
,
Luo, Anita
,
Chintagunta, Pradeep K.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 363 KB
Your tags:
english, 2011
8
Firm Strategies in the “Mid Tail” of Platform-Based Retailing
Jiang, Baojun
,
Jerath, Kinshuk
,
Srinivasan, Kannan
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 453 KB
Your tags:
english, 2011
9
Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data
Rutz, Oliver J.
,
Trusov, Michael
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 260 KB
Your tags:
english, 2011
10
Active Machine Learning for Consideration Heuristics
Dzyabura, Daria
,
Hauser, John R.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 741 KB
Your tags:
english, 2011
11
New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model
Jerath, Kinshuk
,
Fader, Peter S.
,
Hardie, Bruce G. S.
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 977 KB
Your tags:
english, 2011
12
Focus on Authors
Journal:
Marketing Science
Year:
2011
Language:
english
File:
PDF, 138 KB
Your tags:
english, 2011
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