Away from “Unified Nostalgia”: Conceptual Differences of...

Journal of Promotion Management 2010 / 03 Vol. 16; Iss. 1-2

Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising

Marchegiani, Christopher, Phau, Ian
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Volume:
16
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490903572991
Date:
March, 2010
File:
PDF, 179 KB
english, 2010
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