Volume 16; Issue 1-2

Journal of Promotion Management

Volume 16; Issue 1-2
3

A Model of Sponsorship Effects on the Sponsor's Employees

Year:
2010
Language:
english
File:
PDF, 171 KB
english, 2010
4

Sex Appeal in Advertising: What Consumers Think

Year:
2010
Language:
english
File:
PDF, 136 KB
english, 2010
9

Television Advertising Avoidance: Advancing Research Methodology

Year:
2010
Language:
english
File:
PDF, 112 KB
english, 2010
10

Audience Engagement and its Effects on Product Placement Recognition

Year:
2010
Language:
english
File:
PDF, 169 KB
english, 2010
14

About the Guest Editors

Year:
2010
Language:
english
File:
PDF, 81 KB
english, 2010