The Role and Ethics of Community Building for Consumer...

The Role and Ethics of Community Building for Consumer Products and Services

Kruckeberg, Dean, Starck, Kenneth
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Volume:
10
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/J057v10n01_09
Date:
May, 2004
File:
PDF, 123 KB
english, 2004
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