Volume 10; Issue 1-2

Journal of Promotion Management

Volume 10; Issue 1-2
1

Brand Placement Recognition

Year:
2004
Language:
english
File:
PDF, 147 KB
english, 2004
3

A Leading Cultural Critic Argues Against Product Placement

Year:
2004
Language:
english
File:
PDF, 81 KB
english, 2004
4

Introduction

Year:
2004
Language:
english
File:
PDF, 105 KB
english, 2004
5

A Comparison of Product Placements in Movies and Television Programs

Year:
2004
Language:
english
File:
PDF, 126 KB
english, 2004
6

The Extensions of Synergy

Year:
2004
Language:
english
File:
PDF, 160 KB
english, 2004
7

Merchandising in the Major Motion Picture Industry

Year:
2004
Language:
english
File:
PDF, 111 KB
english, 2004
8

The Evolution of Product Placements in Hollywood Cinema

Year:
2004
Language:
english
File:
PDF, 160 KB
english, 2004
9

The Bulgari Connection

Year:
2004
Language:
english
File:
PDF, 119 KB
english, 2004
10

When Product Placement Is NOT Product Placement

Year:
2004
Language:
english
File:
PDF, 99 KB
english, 2004
11

Insinuating the Product into the Message

Year:
2004
Language:
english
File:
PDF, 99 KB
english, 2004
12

Cast Away and the Contradictions of Product Placement

Year:
2004
Language:
english
File:
PDF, 128 KB
english, 2004
13

Product Placement in the 21st Century

Year:
2004
Language:
english
File:
PDF, 130 KB
english, 2004
14

Product Placement of Medical Products

Year:
2004
Language:
english
File:
PDF, 123 KB
english, 2004
15

Harry Potter, Coca-Cola, and the Center for Science in the Public Interest

Year:
2004
Language:
english
File:
PDF, 94 KB
english, 2004
16

A Pulitzer Prize-Winning Media Critic Discusses Product Placement

Year:
2004
Language:
english
File:
PDF, 78 KB
english, 2004
17

A Product Placement Resource Guide

Year:
2004
Language:
english
File:
PDF, 110 KB
english, 2004
18

Product Placement and the Law

Year:
2004
Language:
english
File:
PDF, 122 KB
english, 2004
19

In Memoriam

Year:
2004
Language:
english
File:
PDF, 40 KB
english, 2004
20

On the Ethics of Product Placement in Media Entertainment

Year:
2004
Language:
english
File:
PDF, 208 KB
english, 2004
21

Advertainment

Year:
2004
Language:
english
File:
PDF, 343 KB
english, 2004
22

Screening MEF's Behind the Screens

Year:
2004
Language:
english
File:
PDF, 91 KB
english, 2004
23

A Rising Independent Filmmaker Argues for Product Placement

Year:
2004
Language:
english
File:
PDF, 81 KB
english, 2004