When Brand Personality Matters: The Moderating Role of...

When Brand Personality Matters: The Moderating Role of Attachment Styles

Swaminathan, Vanitha, Stilley, Karen M., Ahluwalia, Rohini
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Volume:
35
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/593948
Date:
April, 2009
File:
PDF, 472 KB
english, 2009
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