Volume 35; Issue 6

Journal of Consumer Research

Volume 35; Issue 6
1

Bilingualism and the Emotional Intensity of Advertising Language

Year:
2009
Language:
english
File:
PDF, 269 KB
english, 2009
3

Editorial Review Board

Year:
2009
Language:
english
File:
PDF, 108 KB
english, 2009
5

Five‐Year Subject Index

Year:
2009
Language:
english
File:
PDF, 163 KB
english, 2009
8

Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status

Year:
2009
Language:
english
File:
PDF, 322 KB
english, 2009
9

Specification Seeking: How Product Specifications Influence Consumer Preference

Year:
2009
Language:
english
File:
PDF, 237 KB
english, 2009
10

Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict

Year:
2009
Language:
english
File:
PDF, 272 KB
english, 2009
11

Volume 35 Author Index

Year:
2009
Language:
english
File:
PDF, 158 KB
english, 2009
12

Five‐Year Author Index

Year:
2009
Language:
english
File:
PDF, 413 KB
english, 2009
13

Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale

Year:
2009
Language:
english
File:
PDF, 695 KB
english, 2009
14

Volume 35 Subject Index

Year:
2009
Language:
english
File:
PDF, 65 KB
english, 2009
15

Forthcoming in June 2009

Year:
2009
Language:
english
File:
PDF, 48 KB
english, 2009
16

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Year:
2009
Language:
english
File:
PDF, 198 KB
english, 2009
17

Acts of Benevolence: A Limited‐Resource Account of Compliance with Charitable Requests

Year:
2009
Language:
english
File:
PDF, 262 KB
english, 2009
18

The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims

Year:
2009
Language:
english
File:
PDF, 204 KB
english, 2009