Effects of package visuals and haptics on brand evaluations

European Journal of Marketing 2013 / 02 Vol. 47; Iss. 1/2

Effects of package visuals and haptics on brand evaluations

Littel, Sandra, Orth, Ulrich R.
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Volume:
47
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561311285510
Date:
February, 2013
File:
PDF, 145 KB
english, 2013
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