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Volume 47; Issue 1/2

European Journal of Marketing

Volume 47; Issue 1/2
2

Effects of package visuals and haptics on brand evaluations

Littel, Sandra, Orth, Ulrich R.
Journal:
European Journal of Marketing
Year:
2013
Language:
english
File:
PDF, 145 KB
english, 2013
5

Networks: a social marketing tool

Barrutia, Jose M., Echebarria, Carmen
Journal:
European Journal of Marketing
Year:
2013
Language:
english
File:
PDF, 234 KB
english, 2013
6

A proposed procedure for construct definition in marketing

Gilliam, David A., Voss, Kevin
Journal:
European Journal of Marketing
Year:
2013
Language:
english
File:
PDF, 223 KB
english, 2013
7

Relating price strategies and price‐setting practices

Ingenbleek, Paul T.M., van der Lans, Ivo A.
Journal:
European Journal of Marketing
Year:
2013
Language:
english
File:
PDF, 215 KB
english, 2013
10

Brand communities: loyal to the community or the brand?

Marzocchi, Gianluca, Morandin, Gabriele, Bergami, Massimo
Journal:
European Journal of Marketing
Year:
2013
Language:
english
File:
PDF, 695 KB
english, 2013
12

Coping with service failures

Tsarenko, Yelena, Strizhakova, Yuliya
Journal:
European Journal of Marketing
Year:
2013
Language:
english
File:
PDF, 311 KB
english, 2013
13

Shop until you drop? An exploratory analysis of mall experiences

Gilboa, Shaked, Vilnai‐Yavetz, Iris
Journal:
European Journal of Marketing
Year:
2013
Language:
english
File:
PDF, 324 KB
english, 2013
14

Direct versus indirect channels

Nicolau, Juan L.
Journal:
European Journal of Marketing
Year:
2013
Language:
english
File:
PDF, 252 KB
english, 2013