Optimal Admission and Scholarship Decisions: Choosing...

Marketing Science 2012 / 07 Vol. 31; Iss. 4

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Belloni, Alexandre, Lovett, Mitchell J., Boulding, William, Staelin, Richard
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Volume:
31
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1120.0707
Date:
July, 2012
File:
PDF, 230 KB
english, 2012
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