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Volume 31; Issue 4
Main
Marketing Science
Volume 31; Issue 4
Marketing Science
Volume 31; Issue 4
1
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Belloni, Alexandre
,
Lovett, Mitchell J.
,
Boulding, William
,
Staelin, Richard
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 230 KB
Your tags:
english, 2012
2
Handling Endogenous Regressors by Joint Estimation Using Copulas
Park, Sungho
,
Gupta, Sachin
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 860 KB
Your tags:
english, 2012
3
Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data
Dover, Yaniv
,
Goldenberg, Jacob
,
Shapira, Daniel
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 682 KB
Your tags:
english, 2012
4
Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Chylinski, Mathew B.
,
Roberts, John H.
,
Hardie, Bruce G. S.
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 308 KB
Your tags:
english, 2012
5
Social Sharing of Information Goods: Implications for Pricing and Profits
Galbreth, Michael R.
,
Ghosh, Bikram
,
Shor, Mikhael
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 566 KB
Your tags:
english, 2012
6
Periodic Advertising Pulsing in a Competitive Market
Freimer, Marshall
,
Horsky, Dan
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 279 KB
Your tags:
english, 2012
7
Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
Calzada, Joan
,
Valletti, Tommaso M.
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 1.25 MB
Your tags:
english, 2012
8
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
Sridhar, Karthik
,
Bezawada, Ram
,
Trivedi, Minakshi
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 388 KB
Your tags:
english, 2012
9
Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
He, Tingting
,
Kuksov, Dmitri
,
Narasimhan, Chakravarthi
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 311 KB
Your tags:
english, 2012
10
Focus on Authors
Journal:
Marketing Science
Year:
2012
Language:
english
File:
PDF, 119 KB
Your tags:
english, 2012
1
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