The Four Service Marketing Myths: Remnants of a...

The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model

Vargo, Stephen L., Lusch, Robert F.
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Volume:
6
Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/1094670503262946
Date:
May, 2004
File:
PDF, 152 KB
english, 2004
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