The performance benefits of being brand‐orientated

The performance benefits of being brand‐orientated

Yin Wong, Ho, Merrilees, Bill
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Volume:
17
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420810904112
Date:
September, 2008
File:
PDF, 191 KB
english, 2008
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