Consumer social responses to CSR initiatives versus...

Journal of Consumer Marketing 2013 / 03 Vol. 30; Iss. 2

Consumer social responses to CSR initiatives versus corporate abilities

Marquina Feldman, Percy, Vasquez‐Parraga, Arturo Z.
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Volume:
30
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761311304915
Date:
March, 2013
File:
PDF, 176 KB
english, 2013
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