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The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit
Hamzaoui, Leila, Merunka, DwightVolume:
23
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760610663303
Date:
April, 2006
File:
PDF, 129 KB
english, 2006